How Rewards Drive Loyalty in Fintech: Zabira’s #UseZabira Challenge & Anniversary Giveaway
One of the biggest questions in fintech is simple: what keeps users coming back?
The answer lies in rewards psychology. Cashback, discounts, gamified leaderboards, and loyalty incentives all trigger a deep human response, the thrill of being valued, recognized, and rewarded. In an industry built on trust and adoption, rewards are more than just “extras”; they are the foundation of long-term customer loyalty.
Why Rewards Work
- Instant Gratification – Cashback or bonuses feel like an immediate win, fueling repeat use.
- Status & Recognition – Leaderboards and spotlight features create a sense of achievement.
- Community Engagement – Social contests and challenges foster belonging and participation.
- Behavior Reinforcement – Rewards nudge users toward desired habits, like higher-value trades or referrals.
This combination is why the world’s biggest fintechs lean heavily on reward mechanics and why Zabira is putting them at the heart of our 6th Anniversary Celebration.
Introducing the #UseZabira Challenge 🎶
As part of our anniversary giveaways, Zabira is turning up the fun with an interactive promo designed for YOU, our amazing community.
Here’s how it works:
Step 1: Grab the Zabira jingle (available on our TikTok and Instagram pages).
Step 2: Show off your moves, sing, dance, or creatively lip-sync while showcasing how you use Zabira in your daily life.
Step 3: Post with #UseZabira and stand a chance to win!
The Prizes:
- Grand Prize: smartphones
- Top 3 Entries: Smartwatches, powerbanks, headphones
- Top 5 Entries: Zabira merch, swag packs, airtime & data
- Spotlight Feature: The best videos will be featured on Zabira’s platforms
It’s not just about winning prizes, it’s about celebrating the Zabira community, rewarding creativity, and showcasing how Africa trades, saves, and transacts with Zabira.
Why Join the Challenge?
This isn’t just another promo, it’s part of a bigger movement. With initiatives like cashback offers, referral rewards, trading leaderboards, and now creative challenges, Zabira is reimagining what loyalty looks like in African fintech.
We believe rewards should be:
- Fun (because trading and transacting doesn’t have to be boring)
- Valuable (phones, airtime, data, rewards that matter to your lifestyle)
- Community-driven (a chance for YOU to shine, not just transact)
Final Thoughts
In fintech, loyalty is built when users feel seen, rewarded, and part of something bigger. With the #UseZabira Challenge, Zabira isn’t just rewarding transactions, we’re rewarding YOU, the heart of our ecosystem.
💡 Ready to join? Head over to TikTok or Instagram, download the Zabira jingle, and start creating. This anniversary, it’s your chance to sing, dance, win and most importantly, shine. Check out more cashback and rewards when you trade on Zabira, HERE. JOIN ZABIRA Today.
